mens only spa in buckhead atlanta

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www.thebarberspa.com When you ask for a magazine at The Executive while enjoying a pedicure, lets say youll be offered Car & Driver or Cigar Aficionado or Forbes. Not Vogue or Teen People or House Beautiful. The Executive is a day spa in Atlantas Buckhead business district that is rooted not in the beauty salon but in the barbershop, and aimed specifically at the professional man. This client, as the establishments marketing material laments, has in the past braved the frilly slippers and girly magazines of the typical spa just to stay groomed and on top of his game. Now he can receive similar lavish treatments without ever being asked to wear a skimpy robe. Instead of plinky New Age music in the background, hell hear smooth jazz and R&B standards. For most men, shaving is a chore—a necessary evil that takes up too much time. If men were told that they could actually enjoy a shave, one that lasts 45 minutes, then eyebrows would surely be raised. For years, spas have been viewed as a women only destination. But recently, the scene has started to change. According to the International Spa Association, males now make up 29 percent of all spa clients, and many business owners are taking note. The mens market is clearly here to stay, says Debra Fender, operator of Beyond Wrapture, a chain of ski resort spas in British Columbia.

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