The Conversion Is Never Complete

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http://ListFormula.com One of the most important activities that an Internet marketer can pursue is testing to improve conversion. By making incremental changes in your squeeze pages, sales pages, and any other pages you have that touch your customer, you can improve lead generation and make more money. Due to the fact that most online entrepreneurs are one person shows and the massive amount of work there is to be done, this is often overlooked. You cant afford not to always be testing! http://ListFormula.com The first thing you should concentrate on improving conversion through is your headline. Just by changing the headline and doing an A/B split test (the first customer sees headline 1 and the second, headline 2), you can bee which headline performs better and then, just keep swapping new headlines to replace the headline that lost. http://ListFormula.com You can find some really great headlines online, just by searching Jay Abraham and the 100 Greatest Headlines Ever Written. Swipe one of those each time, meaning use the general structure, but adapt it so that it works for what youre doing. Thats the easiest thing to do. http://ListFormula.com After you have tested your headline, you can test your order button, your offer, the background color of your page, and your price point. But, you can only test one element of your page at a time, if youre A/B testing, because otherwise, you wont know which element improved your conversion. http://ListFormula.com If you want to test more than one element of your page at the same time, you can always use Google Website Optimizer, which allows you to test different elements with multiple variations. This is often called Taguchi testing, and Optimizers free service can be very valuable to you if you know the slightest amount of HTML. http://ListFormula.com If youre just starting out, Website Optimizer probably isnt for you, but you still need to be testing, so do it the slower way. Start with your headline and keep changing the loser until you have a conversion rate above 3% or better. If you want to learn more about conversion and testing, even if youre a brand new marketer, you can learn all the proven steps to get a successful online business up and running at the ListBuilding Club. Visit http://ListFormula.com and become a member today!

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