Seth Berger on Building a Company from the Ground Up

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Seth Berger is founder and former CEO of AND 1, a company specializing in basketball shoes and apparel. Started by Berger and several classmates while they were students at Wharton in the early 1990s, AND 1s original product line featured t shirts targeted at young basketball players; the company later expanded to offer a full line of apparel. Under Bergers leadership, revenues increased from $1 million in 1993 to more than $200 million in 2001. In 2005, Berger sold AND 1 to American Sporting Goods, a private footwear company based in Anaheim, Calif. Currently the head boys varsity basketball coach at the Westtown School in Westtown, Pa., Berger spoke with Knowledge@Wharton about what it takes to build a successful company.

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